First, you need to connect your WooCommerce website with the associated Google Analytics property where you want to set up event tracking. The plugin supports 30+ different events associated with your WooCommerce store. Once the integration step is complete, go to the Event Tracking tab in the plugin settings. There, you will find checkboxes labeled with various WooCommerce and general events. Check the box next to each event you want to enable, and then click Save Events Options to save the changes you’ve made.
The plugin will now send information to Google Analytics for every enabled event, along with the various parameters associated with that event. You can gain valuable insights from this data to help improve your WooCommerce website.
This functionality works for both Universal Analytics and Google Analytics 4. Based on the version of Google Analytics you’re using, the plugin will make the necessary adjustments in the code to send the required information for each event.
