Facebook pixel is tool which can help you to save your budget on social media spend and also optimize your tragetted audience with high conversion rate. For eCommerce businesses due to high competitions it is necessary to have strong social following. For this Facebook Pixel is necessary get juice out for your Facebook and Instagram Followings.
In this article we will discuss different options to connect Facebook Pixel with your WooCommerce Website.
Connect Facebook Pixel with WooCommerce Website using Plugin
1
Download Advanced WC Analytics Plugin
For connecting Facebook Pixel with your website you need to have Advanced WC Analytics Pro Plugin. You can also sign up for free Trial before purchasing from here. Once you mannage to get plugin. Activate plugin to start configuration.
2
Adding Facebook Pixel Tracking Code to Website
Go to plugin settings and move to Advanced Integrations Tab. Here you will find differnt options. Enable checkbox with label Enable Facebook Pixel. Below that you will find a text input field where you need to put your Pixel ID. Hit Save Advance Settings button to update changes.
Now your Facebook Pixel Code is added to your WooCommerce Website. Onwards Plugin will send you pageviews, events associated with WooCommerce and conversions information to your Facebook Account.
Connect Facebook Pixel to your website using WordPress hook
You can also use wordpress core hooks to add Facebook Pixel tracking code on website. In this example we are adding tracking code in wordpress header. You need to put below code by replacing your Facebook Pixel ID in your theme functions.php file.
add_action('wp_head','fb_pixel_integration');
function fb_pixel_integration() {
?>
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '{your-pixel-id-goes-here}');
fbq('track', 'PageView');
</script><?php }
This code will help you track basic pageviews and certain information associated with you WooCommerce website. But for tracking different WooCommerce associated events such like add to cart, intiated checkcout, ecommerce Conversions you will need to use Advanced WC Analytics pro plugin or need to configure event tracking manually using difftrent WooCommerce and WordPress hooks. For that you will require to hire developer or require technical expertise for same.
